In this article the point is brought up that people may forget what you said and what you did but they will not forget how you made them feel. That point is very interesting and speaks to the fact that if you can make someone feel a certain way then you have the potential to leave a lasting impression on them To often we think we are communicating effectively but we need to find common ground and look for a way to make people feel a certain way. Without this the information we are sending is likely not being retained. Corporations have realized this and that is why they are using science. There are five main principles discussed that help retain information. Joining the community, communicate in images, invoke emotion, creating a call to action and telling better stories. If you are able to use these principles to guide your cause, the likely hood of actually reaching people is greatly increased. I believe a call to action is the most import. People ever day are exposed to pleas f...
A progressive business is a good thing but the changes they can make compare little to progressive policies and control the government has. Business has changed from profit maximization for shareholders to being more responsible and having purposes greater than simply profit. As the business landscape continues to change we will likely see more changes towards wealth redistribution and more social enterprises. With out polices put in place by government to regulate pollution and taxes on the wealthy it is unlikely we will see meaningful change. That is why we must support social enterprises but remain skeptical of their actual impact. Why does someone deserve to be a billionaire when there and always hundreds of people involved in process who are not rewarded fairly.
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