Social Entrepreneurship Writings

 In this article the point is brought up that people may forget what you said and what you did but they will not forget how you made them feel. That point is very interesting and speaks to the fact that if you can make someone feel a certain way then you have the potential to leave a lasting impression on them To often we think we are communicating effectively but we need to find common ground and look for a way to make people feel a certain way. Without this the information we are sending is likely not being retained. Corporations have realized this and that is why they are using science. There are five main principles discussed that help retain information. Joining the community, communicate in images, invoke emotion, creating a call to action and telling better stories. If you are able to use these principles to guide your cause, the likely hood of actually reaching people is greatly increased. I believe a call to action is the most import. People ever day are exposed to pleas for h

When James told us to write using imagery I felt like a lost kid in a grocery store. Is this a business class or English class? I thought I was done with writing courses but I was mistaken. For me being taught what style to write in is like being forced to eat my least favourite food.  I thought to myself what is imagery, how can I paint a picture in someone’s head, I may have never met. Then I remember I lived in Winnipeg and imagery is describing every detail, so the reader has no choice but to relate and see the picture you painted.   The only thing I could think about was how cold it was outside. You start your car and see that dreaded thin layer of ice covering the windshield. Your breath turns white on every exhale as it meets the crisp air.  Being a Winnipeger you didn’t wear gloves because its only -20 today, a mild winter day. You begin to use your ice scraper peeling the ice off your windshield. The sound it makes is nothing short of torture.Your teeth beg for it to sto